How Does Guaranteed Universal Life Insurance Work?

guaranteed universal life insurance

So how does Guaranteed Universal Life insurance work?” What is Guaranteed Universal Life insurance (also known as GUL)? These are common questions as most people have never heard of GUL. Most have heard of Term life and Whole life, but not GUL insurance. Term life insurance is the most popular type of life insurance and whole life insurance has been around the longest. No Exam Life Insurance is getting popular, but what about Guaranteed Universal Life Insurance? How does Guaranteed Universal Life Insurance work and is it worth buying? Let’s look how GUL may offer you the best life insurance coverage.

>>More: Read our reviews of the Best guaranteed universal life companies as well as our Top 10 life insurance companies.

How Does Guaranteed Universal Life Insurance Work?

Guaranteed Universal Life insurance is becoming a very attractive life insurance option. In recent years it has started to become a popular choice for shoppers. The reason for its popularity is that it provides you the opportunity to get lifetime coverage at a price less than other Permanent life insurance options.

Permanent life insurance such as Traditional Universal Life insurance and Whole Life insurance are more expensive than GUL. You can look at a GUL policy as the best of both worlds.

It  is similar to Term Life Insurance in that the premiums are affordable and lasts a lifetime just like Whole Life. Guaranteed Universal Life will cost more than a Term policy, but not nearly as much as a traditional Permanent Life insurance policy.

GUL provides lifetime coverage as long as you select the maximum coverage length.

This article will go over how Guaranteed Universal Life insurance works and the Pros and Cons of GUL.

Guaranteed Universal Life Infographic

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How Expensive is Guaranteed Universal Life Insurance?

Cost of life insurance is often the number one factor when purchasing a policy. Let’s start out by looking into how much a GUL policy to Age 121 would cost. Below are the annual premiums for a 55 year old male and female with “Preferred” non smoker rates. This policy would cover the insured for 66 years!

Sample GUL To Age 121 Rates

MaleGUL to Age 121FemaleGUL to Age 121

Now let’s compare the GUL annual premiums with cheap term life insurance rates. We’re still comparing a 55 year old male and female, but this time we’ll select 30-year term, the longest term life policy.

Below are sample rates for a 30 year term life policy with “Preferred” non smoker annual premiums.

Sample 30 Year Term Rates

Male30 Year TermFemale30 Year Term

Guaranteed Universal Life Insurance vs Term Life Insurance

Some permanent life insurance products can be pretty complicated, but Term Life is simple. You select the benefit amount and the length of the term.

That’s it.

Luckily, Guaranteed Universal Life is also a simple product, but let’s look into the differences of Term vs Guaranteed Universal Life and compare the two.

Similarities of GUL and Term Life Insurance

The GUL is similar to Term Life in a couple of ways.

  1. Guaranteed Universal Life provides level premiums that don’t rise over the life of the policy.
  2. With a GUL, you choose a  level death benefit just like you would with Term life.
  3. You need to select the duration of your policy with Term and Guaranteed Universal Life.

Differences of Guaranteed Universal Life Insurance and Term Life

The major difference between GUL and Term Life insurance is in the way you select the duration of the policy.

  1. With a Term Life insurance policy, you need to select coverage to a desired term length.
    • The most popular term lengths are: 10, 20, 25 and 30 year terms.
    • The term you choose will determine how long your policy will last.
  2. With Guaranteed Universal Life insurance, you are selecting coverage to a desired age.
  3. GUL has a variety of ages to choose from: 90, 95, 100, 105, and 121.
    • You choose the age and your GUL policy will provide a death benefit up to that age.

Guaranteed Universal Life Insurance Features

GUL has several features that you should be aware of before deciding on a life insurance policy.

  • Level Premiums. Guaranteed Universal Life has premiums that are guaranteed to remain the same. They will not increase, but you must pay your premiums on time or you run the possibility of your policy lapsing. You can pay monthly, annually or choose a single premium life insurance payment. This is helpful for pension maximization too.
  • No Cash Value. Guaranteed Universal Life was not made to accumulate cash value like Whole Life or traditional Universal Life insurance. The GUL policy were designed with setting a premium that will cover the cost of insurance. This is how the majority of GUL products are designed. It should be noted that there are some cases of GUL policies that provide a return of premium once a certain time has passed. There are even a few instances of cash value GUL, but this is very uncommon.
  • Coverage to Specified Age. Guaranteed Universal life will provide coverage to a specific age. You may select a GUL policy to the following ages: 90, 95, 100, 110, 121. The GUL premiums will be higher as you go up the age brackets.

How about some Guaranteed Universal life insurance pros and cons? Let’s look into the advantages and disadvantages of GUL.

Guaranteed Universal Life Insurance Pros

Guaranteed Universal Life is gaining popularity and for good reason.

Here are a few reasons why people are favoring GUL over other life insurance policy types.

How Does Guaranteed Universal Life Insurance Work?

Simplicity. GUL is not confusing. Guaranteed Universal Life is a straight forward product just like Term Life insurance. There are permanent life insurance products that are very complex. Products such as Whole Life, Index Universal Life, Universal Life and Variable Universal Life all have complexities that many shoppers don’t want to deal with. With Guaranteed Universal Life, you simply pay your premiums and you have coverage to the age you applied for.

Customizable. Your GUL life insurance policy can be structured to the specific age you apply for. By selecting age 121, you are guaranteeing that you will have lifetime coverage.

Affordable. You are paying for a life insurance policy without any of the bells and whistles. These little extras that Permanent Life insurance contain increase the premiums of Whole Life and Traditional Universal Life policies. Those polices are designed for cash accumulation and your premiums reflect that, but not with GUL.

Guaranteed Universal Life Insurance Cons

Guaranteed Universal Life insurance does have its drawbacks.

Here are some examples why GUL might not be the best fit for you and your life insurance goals.

No Cash Accumulation. For some life insurance shoppers, cash value is an important part of what they’re trying to accomplish with their policy. Unfortunately, GUL is not an appropriate solution for this goal. Guaranteed Universal Life typically does not accumulate cash value like Traditional Universal Life, Whole Life and other Permanent Life insurance policies. The little amount that your GUL policy may accumulate could make your policy lapse or lower the death benefit if you were to borrow against it.

Expiration. Are you thinking of selecting a GUL to age 90, 95 or even 100? Be aware that people are living longer due to modern medicine, diet and exercise. You run the risk of outliving your coverage unless you select a GUL to age 121. This gives you the best opportunity to truly receive lifetime coverage.

Inflexible. There are some life insurance policies that you can adjust the premium, death benefit and when you pay for the policy. Guaranteed Universal Life is not one of these flexible life insurance policies.

Is Guaranteed Universal Life Insurance Worth the Cost?

Comparing the GUL rates with the Term Life rates, you can quickly see that Guarantee Universal Life is more expensive.

Is the higher premium worth the added cost?

For many, it absolutely is.  In the examples above, the GUL is approximately twice the cost of the Term Life policy, but you’re getting coverage for 66 years with the GUL. The 30 year term will run out when the insured is 85 years old and the GUL covers to age 121. 

It is very common to live past age 85 today.

Advances in medicine, health and diet are improving our lives. If you outlive your term policy and want to get a new policy at age 85, you’re going to very limited in your choices. You won’t have the opportunity to buy traditional term life with a death benefit of $100,000 or more. If you buy annual renewable term life insurance, it is going to very expensive.

Annual renewable term will be much more expensive than the GUL in the examples above.

The Guaranteed Universal Life insurance is worth the cost if your main goal is to have life insurance for your entire lifetime.

If your life insurance goals are only for protecting in the short term, then Term Life may be a better option.

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By choosing Life Insurance Blog, you’ll be able to shop from over 60 of the best life insurance companies. You’ll work directly with an independent life insurance agent who will answer all of your questions and provide you all of your options.

You won’t be pressured to buy and we’ll be happy to provide you information on the life insurance products you’re interested in as well as other options that you may not even be aware of.

Please call us directly at (888) 411-1329 or fill out our free instant quoter on our website. Thanks for reading our article, How does Guaranteed Universal Life Insurance work? Please reach out to us if you have any questions.

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Michael Quinn LIB

About Michael Quinn

Michael Quinn is the cofounder of Life Insurance Blog and a multi-state licensed life insurance agent. LIB has helped thousands of people understand life insurance and secure affordable coverage.

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2 thoughts on “How Does Guaranteed Universal Life Insurance Work?”

  1. Hi Michael,
    I am 60 and my husband is 64. We currently have a 20 year fixed premium $500,000 term life with Prudential. We are looking to convert a portion of it to a permanent universal life policy. We have had the term for ten years. The term will continue for the next ten years minus what we have converted. I wanted a non biased opinion about what product would be the better choice. Prulife is offering me Founders Plus UL (benefits of a cash disbursement after retirement). The other products available are Universal Protector ( basic UL policy with no cash value) or Universal Plus ( basic UL policy with cash value accumulation). I am not so interested in a cash value accumulation. I have investment products to take care of that if I need a loan, etc. Do you have a opinion about Prulife GUL products? I’d be interested to hear what your recommendations are. My husband and I are in excellent health with a Preferred-best insurance rating. My true concern is I want a policy that stays in effect until I die. I don’t want to have to pick an age. My agent tells me if we go with Universal Protector, premiums will be higher (by about $50/mo) because of the “no-lapse” guarantee, yet Founder Plus also says guaranteed if premiums paid. He also tells me that if I want Founder Plus, have to pay extra $/mo to insure plan stays active until I die. Can you help me sort this out?
    Thank you

    1. Hi Deb. Thanks for reaching out. Did you happen to compare Prudential’s conversion GUL options with other companies since you’re in excellent health? That’s a good start. Then you’d be able to see true potential savings by comparing the competition.

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