Best Life Insurance Companies

Who are the best life insurance companies for your specific situation? This is the perfect place to start.

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Top Life Insurance Companies

Life insurance shoppers want to know who are the biggest and best companies are before buying a policy. 

Some of the most frequent questions we get asked are:

  • Who are the top ten best life insurance companies? 
  • Who has the best life insurance?
  • Who are the biggest life insurance companies?

Since there are over a hundred life insurance companies in the market, we put together and reviewed the best and biggest life insurance carriers.

We’re confident that several of them will be a great fit for you based on your unique needs and goals.

What is the best company for life insurance?

Buying life insurance from the right company is one of the most important steps in the buying process. The best life insurance companies usually provide excellent financial strength and often have high scores with regards to financial stability. Choosing the best life insurance company will involve comparing prices of policies, customer service, and financial strength.

It’s always wise to compare life insurance quotes from multiple companies before you choose one to apply with. At Life Insurance Blog,  we save you time, money and the aggravation of trying to find the best company for your needs. We’ve done a ton of research for you so you can simply compare the best life insurance companies in the country.

Shopping around is one of the most important strategies when buying life insurance. We’ve included a free life insurance quoting tool on our website to help you with this part of the process. If you’d like to compare rates now, simply go to our Life Quotes page to get free life insurance quotes.


Best life insurance companies


A.M. Best Company provides news, credit ratings and financial data products and services for the insurance industry.

BBB Rating

The BBB rating is based on information BBB is able to obtain about the business, including complaints received from the public.

Total Assets

We calculated and posted the total assets in billions of dollars from the best life insurance companies in the USA.

Finding you the best life insurance companies and plans at the best price is always our number 1 goal.

So we analyzed dozens of the best and most well known life insurance companies in the market. Our grading methodology included analyzing the scores and rankings of several reputable ratings services such as:

  • A.M. Best
  • BBB Rating
  • Total Assets (In billions of dollars)

life insurance companies

Top 10 Most Valuable Life Insurance Companies

If you are a shopper looking for the largest and most valuable life insurance carrier by evaluating which company writes the most individual life insurance, the top companies are:

Life Insurance CompanyA.M. BestBBBAssets (In billions)
Life Insurance CompanyA.M. BestBBBAssets
New York LifeA+B-$303
American GeneralAA+$277
Lincoln FinancialA+A+$235
Mass MutualA++A+$235
AXA EquitableA+A+$178
Principal LifeA+A+$171

The Top 10 Best Life Insurance Companies

If you are looking for the overall best list of life insurance companies it’s important to look at financial strength, products offered, price and convenience. These companies are our current overall Top 10 based on this criteria.

Life Insurance CompanyA.M. BestS&PMoody’sFitch
Life Insurance CompanyA.M. BestS&PMoody’sFitch
American GeneralAA+A2A+
John HancockA+AA-A1AA-
Lincoln FinancialA+A+Aa2AA+
Mutual of OmahaA+A+A1
Principal LifeA+A+A1AA-

The Top 10 Term Life Insurance Companies

Here are the best term life insurance companies.

Life Insurance CompanyA.M. BestS&PMoody’sFitch
Life Insurance CompanyA.M. BestS&PMoody’sFitch
American General AIGAA+A2A+
Banner LifeA+AA-N/AAA-
ING ReliastarAAA2A
Lincoln FinancialA+A+Aa2AA+
Protective LifeA+AA-A2A+

Want more? Read about the The Best Term Life insurance Companies

The Top 10 No Medical Exam Life Insurance Companies

There was a time where there were only a few companies offering No Exam life insurance. If you are looking for the convenience and speed of a No Medical Exam life insurance option- these are the best companies:

Life Insurance CompanyA.M. BestS&PMoody’sFitch
Life Insurance CompanyA.M. BestS&PMoody’sFitch
American GeneralAA+A2A+
American National ANICOAA
Fidelity LifeA-
Mutual of OmahaA+A+A1
North AmericanA+A+
Principal LifeA+A+A1AA-

Want more No Exam choices? Check out the best no medical exam life insurance reviews where we review 18 no medical exam companies.

The Top 10 Life Insurance Companies for Seniors

Who are the best life insurance companies for seniors over age 60, 70 or 80?

Life Insurance CompanyA.M. BestS&PMoody’sFitch
Life Insurance CompanyA.M. BestS&PMoody’sFitch
American NationalAAN/AN/A
Banner LifeA+AA-N/AAA-
Fidelity LifeA-N/AN/AN/A
Gerber LifeAAN/AN/A
Lincoln FinancialA+A+Aa2AA+
North AmericanA+A+N/AN/A
United of OmahaA+A+A1N/A

Want more learn more? Read our post Best life insurance for seniors over 60

Top 10 Cash Value Whole Life Insurance Companies

Who are the best cash value whole life insurance companies?

Life Insurance CompanyA.M. BestS&PMoody’sFitch
Life Insurance CompanyA.M. BestS&PMoody’sFitch
American NationalAAN/AN/A
Gerber LifeAAN/AN/A
United of OmahaA+A+A1N/A

The Top 10 Guaranteed Universal Life Insurance Companies

Who are the best Guaranteed Universal Life Insurance Companies?

Life Insurance CompanyA.M. BestS&PMoody’sFitch
Life Insurance CompanyA.M. BestS&PMoody’sFitch
American General AIGAA+A2A+
American NationalAAN/AN/A
Banner LifeA+AA-N/AAA-
John HancockA+AA-A1AA-
Lincoln FinancialA+A+Aa2AA+
Mutual of OmahaA+A+A1N/A
North AmericanA+A+N/AN/A
Protective LifeA+AA-A2A+

Want more GUL choices? Check out our Best Guaranteed Universal Life Insurance Companies

Best life insurance companies in the USA

Life Insurance Blog is an independent broker and since we don’t work for a company, we’re able to find you the absolute best life insurance policy from the best life insurance carriers available. We work with you carefully to avoid applying with a company that will raise your rate or deny you coverage. We won’t provide you life insurance quotes that you can’t obtain. We’ll actually explain the rates so you understand the quotes you receive.

If you’re looking to buy term, universal or whole life insurance we’ve got you covered. Want to skip the medical exam? We can help with that too. Life insurance isn’t like buying a product that fits everyone’s needs. Life insurance is very specific to your specific situation. This is why Life Insurance Blog researches dozens of the best life insurance companies in the USA. It is so we can provide our clients every possible option based on their specific goal.

Financial Strength of a Company

The most popular rating agencies used to measure financial strength are A.M. Best,Fitch Ratings, Standard and Poor’s and Moody’s. A.M. Best Company is by far the most popular and familiar. They are considered the preeminent ratings agency for evaluating the financial well being for life insurance companies.

A.M. Best ratings are described with letter grades:

  • Superior (A+ to A++)
  • Excellent (A to A-)
  • Good (B+ to B++)
  • Fair (B to B)-
  • Marginal (C to C++)
  • Weak (C to C-)
  • Poor (D)

At Life Insurance Blog, we recommend focusing on companies with A.M. Best ratings of A or above. There are times we will recommend a company with a lower rating. The most common reason is due to a specific risk or preexisting condition where an A rated company is not available.

See related: Top 50 highest rated companies

Best life insurance companies

Now let’s look a little closer at the top 10 companies and see why they made the cut.

aig best life insurance company

1. American General

American General (AIG) has an “A” rating from A.M. Best. The American General Life Insurance Company is an excellent choice for a good portion of shoppers looking for carrier who offers almost everything. AIG has excellent products and their underwriting is better than most companies. AIG is often in the top 5 when comparing rates from a variety of age groups.

AIG Advantages

  • Unique term length options. AIG provides you the option of selecting a specific length from terms 15-30. For example, you can choose a 17 year term.
  • AIG is a very good company if you have an impaired risk situation such as a preexisting condition.
  • Great rates.
  • Excellent Guaranteed Universal Life insurance product. AIG’s GUL provides coverage to age 121. A GUL is also known as “Lifetime term” because it provides you level premiums up to age 121. This is a great option as it is less expensive compared to Whole Life and provides coverage for life unlike Term Life.
  • Great Living Benefits. AIG provides an accelerated death benefit rider at no extra cost.

Sample AIG Rates

Let’s look at some sample rates of a 45 year old male in excellent health (Preferred Best health class). These premiums are based on non tobacco rates.

Benefit Amount10 Year20 Year30 Year

banner best life insurance company



2. Banner Life

Banner Life has an “A+” rating from A.M. Best. Banner and William Penn are both referred to as Legal & General America. For shoppers who are not in ideal health and want inexpensive life insurance, Banner Life is possibly the BEST bet. Banner has been the boss of the standard and table rate classes for several years now. There phone application is streamlined and very convenient.

Banner Life Advantages

  • The Banner Life insurance company is at the cutting edge in terms of underwriting and pricing for those who are not that healthy, such as those who struggle with diabetes, sleep apnea, atrial fibrillation
  • OPTerm Life Insurance. Banner’s best term life option is renewable and convertible term life insurance. Most companies offer renewable term up to age 90, but Banner offers it to age 95.
  • Living benefits are offered. Banner has an accelerated death benefit rider available. This rider will provide you a percentage of your death benefit while you are alive and diagnosed with a terminal illness.
  • Great for diabetics. Banner is often priced the best for life insurance for diabetes.

Sample Banner Rates

Let’s look at some sample rates of a 45 year old male in excellent health (Preferred Best health class). These premiums are based on non tobacco rates.

Benefit Amount10 Year20 Year30 Year

john hancock best life insurance company



3. John Hancock

John Hancock has an “A+” rating from A.M. Best. Manulife owns John Hancock. They are a Canadian-based financial services group which focuses on the financial needs of their clients in over 20 countries and territories around the world.

John Hancock Advantages

  • John Hancock’s “Single Life” term product. This is on J.H’s Express Track accelerated underwriting program. If you are between the ages of 20-60, up to $1,000,000 of coverage can get approved within 3-5 business days as long as you qualify for Standard or better.
  • John Hancock is an excellent choice for certain impaired risks. These risks include:
    • Hepatitis C
    • Diabetes
    • Parkinson’s Disease
    • High Blood Pressure
    • Seizures
  • John Hancock’s “Quit Smoking Incentive” is a unique program offering cigarette users non-tobacco rates during the 1st 3 policy years. In order for you to maintain the non-smoker rates past year 3, the insured must complete and sign a tobacco usage supplement stating that they have quit smoking for a duration of at least 12 months and provide a clear urinalysis sample.

Sample John Hancock Rates

Let’s look at some sample rates of a 45 year old male in excellent health (Preferred Best health class). These premiums are based on non tobacco rates.

Benefit Amount10 Year20 Year30 Year

lincoln financial best life insurance company



4. Lincoln Financial

Lincoln Financial Group has an “A+” rating from A.M. Best. Lincoln Financial Group is also known as: Lincoln Life & Annuity Company of New York, Lincoln National Corporation, and The Lincoln National Life Insurance Company, Fort Wayne, IN has been around for over a century.

Lincoln Financial Advantages

  • Lincoln Financial’s term life insurance is very competitively priced and their underwriting is also competitive.
  • Strong conversion options.
  • There could be a no exam opportunity up to $500,000 (under age 50) if you qualify for Lincoln’s TermAccel.
  • Lincoln’s permanent life insurance products are very competitive and feature a table shave program for low table rated risks. In other words, if you have a risk that may make your policy more expensive, Lincoln’s program may bring down the cost.
  • Can treat cigar smokers and chewers as non-smokers even if your nicotine is positive in the labs.

Sample Lincoln Financial Rates

Let’s look at some sample rates of a 45 year old male in excellent health (Preferred Best health class). These premiums are based on non tobacco rates.

Benefit Amount10 Year20 Year30 Year

metlife best life insurance company



5. Metlife | Brighthouse

Metlife no longer is selling retail life insurance policies. That is now being handled by Brighthouse Financial. A.M. Best awarded Brighthouse Financial an “A” rating. Although MetLife is the biggest life insurance company in North America for actual in force life insurance business, Brighthouse offers a great line of life insurance products.

Metlife | Brighthouse Financial Advantages

  • Brighthouse Financial offers level term life insurance for 10, 15, 20 and 30 year terms.
  • Term life is available for ages 18-75 years of age.
  • Guaranteed issue and simplified issue life insurance is also available.

mutual of omaha best life insurance company



6. Mutual of Omaha

Mutual of Omaha has an “A+” rating from A.M. Best. You probably remember the Mutual of Omaha name if you happened to have grown up watching Mutual of Omaha’s Wild Kingdom. MOO’s life insurance policies are issued by United of Omaha Life Insurance Company, which is a Mutual of Omaha affiliate since the 1920s.

Mutual of Omaha Advantages

  • Mutual of Omaha provides shoppers several term (Term Life Answers) and permanent life insurance policies.
  • A variety of life insurance riders are available.
  • Simplified Issue Life Insurance. These policies do not require a paramedical exam. You simply need to answer some qualifying questions. MOO may check your MVR, medication database and MIB.

Sample Mutual of Omaha Rates

Let’s look at some sample rates of a 45 year old male in excellent health (Preferred Best health class). These premiums are based on non tobacco rates.

Benefit Amount10 Year20 Year30 Year

principal best life insurance company



7. Principal Life

Principal Life has an “A+” rating from A.M. Best. Principal Life is a Fortune 500 company and has over $600 Billion in assets under their management. Principal Life has offices in 19 countries and serves over 20 million clients. The insurance products and services that the Principal Financial Group sells is issued by the Principal National Life Insurance Company (except in New York) and Principal Life Insurance Company.

Principal Life Advantages

  • Principal Accelerated Underwriting program provides fast and easy underwriting in a simple three-step process.
  • A no fluids, streamlined underwriting available to health clients seeking up to $1MM in coverage on any Principal Financial term or permanent products.
  • Additional coverage options include Child Term Insurance, Accelerated Benefits, Conversion Extension and Waiver of Premium Riders.
  • Two conversion options allow you to switch to a permanent policy as your insurance needs change. No additional underwriting is required.
  • Guaranteed coverage for the policy period you choose: 10, 15, 20 or 30 years.

Sample Principal Life Rates

Let’s look at some sample rates of a 45 year old male in excellent health (Preferred Best health class). These premiums are based on non tobacco rates.

Benefit Amount10 Year20 Year30 Year

protective best life insurance company



8. Protective

Protective has an “A+” rating from A.M. Best. Protective Life is included in the majority of Top 10 lists. They are almost always in the top 5 for lowest premiums for term life insurance.

Protective Advantages

  • Speed. Protective’s TeleLife application is possibly the fastest fully underwritten process in the life insurance market today. Protective runs it entirely on an electronic feed. Protective will order the APS at the same time as the paramedical exam which can cut weeks off of the underwriting process. We can get an approval in around 25 days!
  • Expertise. Protective’s internal call center staff completes your application. Protective doesn’t outsource like the majority of life insurance carriers do. This means that Protective’s call center knows their products inside and out. They will collect all information and ask follow up questions that will speed up underwriting.
  • IPO Option. The IPO is known as the Income Provider Option. This will allow you to lower your term premiums by up to 25% if you agree to take the death benefit over time (instead of a lump sum payment).
  • Term expiration. When most term life insurance policies end, they increase drastically in premium. Protective keeps the premium the same and lowers the coverage amount. You can also convert the reduced coverage up to age 70. Very unique from other term products.

Sample Protective Rates

Let’s look at some sample rates of a 45 year old male in excellent health (Preferred Best health class). These premiums are based on non tobacco rates.

Benefit Amount10 Year20 Year30 Year

prudential best life insurance company



9. Prudential

Prudential has an “A+” rating from A.M. Best. Prudential is a fantastic life insurance company who offers very competitive rates, a seamless process and some of the best approvals for a variety of medical conditions and risks.

Prudential Advantages

I addition to having competitive rates for most shoppers, Prudential is an excellent choice for certain risk niches:

  • Sleep apnea: Standard Plus possible
  • Lenient on build
  • Smokeless tobacco, Standard Plus NT
  • DUI
  • Anxiety and depression
  • Medical marijuana

Sample Prudential Rates

Let’s look at some sample rates of a 45 year old male in excellent health (Preferred Best health class). These premiums are based on non tobacco rates.

Benefit Amount10 Year20 Year30 Year

sbli best life insurance company



10. SBLI

SBLI has an “A” rating from A.M. Best. SBLI provides top life insurance coverage options in every state except Montana and New York. SBLI’s products are offered by the SBLI in almost every state, although some offerings differ per region. They are known as the NO NONSENSE INSURANCE COMPANY.

SBLI Advantages

  • Fantastic customer service.
  • SBLI has a guaranteed level premium term policy that will not require a paramedical exam.
  • A range of term lengths. SBLI has a selection of term lengths ranging from 10, 15, 20, 25, and 30 years available to you.
  • Price. SBLI’s best price is when premiums are paid yearly, but monthly premiums are also good.
  • Fast approvals

Sample SBLI Rates

Let’s look at some sample rates of a 45 year old male in excellent health (Preferred Best health class). These premiums are based on non tobacco rates.

Benefit Amount10 Year20 Year30 Year



How to pick a good life insurance company?

Most people agree when I say, “It’s not uncommon for people to get online and search for the best life insurance companies only to get overwhelmed.” How do you know who is the best with hundreds of term life insurance companies available?

Actually, it can be quite simple to find the top life insurance companies if you do one simple thing. Make sure to use an independent broker like Life Insurance Blog.

As a smart shopper, you need to look at a few  other things in order to know if a life insurance company is good and worth your business.

Financial strength

The financial strength of a life insurance carrier is very important. You will want to feel secure that the company you choose will still be in business and be able to pay out a death benefit if you were to die. Ratings agencies such as A.M. Best and Moody’s are a few resources that consumers can use to quickly evaluate a life insurance company’s financial strength.


Most companies offer policies and options that are similar. However, what separates companies are in the details. Top life insurance companies (and some smaller companies too) will target certain areas or niches. These niches can provide you significant value and savings if you are shopping wisely.

For example, some companies focus on a certain product type, be stronger with underwriting risks, or benefit amounts. One company may be a great fit for someone who is age 45, has diabetes and looking for a 30 year term and $750,000 benefit amount. That same company might be the 5th best company for someone without diabetes. Every variable can make a difference.


The price you will ultimately pay for your life insurance policy will vary considerably when comparing similar policies across all companies.

Make sure you work with an independent agent who can compare rates and shop your case for you. Only then will you be confident you’re getting the best price for your life policy.


Life insurance companies vary considerably in how they operate. From applying to updating your policy- some companies are modern and some are antiquated with how they operate. Many life insurance companies are becoming modernized with the advances in computer and internet technologies. Make sure you apply with a modern company that can get your policy to you as quickly as possible with online and over the phone applications. This will reduce the long approval process and the hassle & stress of completing paper applications.

How to pick the best life insurance company for your needs

Are you working with an independent life insurance agent who can shop your case to multiple companies?

Yes? Ok good.

If not, you’re setting yourself up for some unforeseen problems. Independent agents aren’t handcuffed to only one company like Captive agents. Make sure you understand that if you work with a Captive agent- you’re only getting the products from their company. They aren’t able to provide you unbiased options.

With that said, when trying to narrow down several life insurance corporations, it’s always a good strategy to do the following:

1. Budget

You need to know your premium tolerance.

You’ll have a budget for life insurance and you’ll need to let your agent know it. Find out how much you can afford and what is the maximum amount you can pay for a policy. Once approved, your agent can still shop your case and make sure you’re getting the best deal based on your budget.

2. Details

You’ll need to prioritize what is most important to you and list them for your agent.

For example,

  • Do you need a life insurance policy as quickly as possible?
    • Some policies can be approved in the same day you apply. Some policies can take over a month.
  • Is the lowest price the only thing that matters?
  • Is the convenience of the application process important?
    • Some companies are very slow, very demanding with paperwork, very strict with underwriting.

3. Underwriting

Qualifying for your policy through underwriting is possibly the most confusing part of buying life insurance. Some companies are much more strict with their underwriting guidelines depending on your specific health and lifestyle.

This is another reason to use an independent life insurance agent who has access to multiple companies. If you have any risk – you can get rated up or declined depending on your risk based on the underwriting criteria of the company.

4. Life Insurance Health Class Rating

Before you even think about which life insurance company to go with, you first need to select an appropriate “Health Class” when getting quotes online or with an agent.

If you’re getting quotes online like on Life Insurance Blog, you need to select a health class that closely matches your situation.

Here is a helpful chart on the 3 major health classes that are used with free online quoters.

  • Preferred Plus (Also known as Preferred Best or Super Preferred)
  • Preferred
  • Standard (Also known as Regular)

life insurance health class ratings

But I’m in great health!

There’s a difference in how you define healthy and how life insurance companies define healthy.

Life insurance carriers are in the business of evaluating risk. Your health and lifestyle is evaluated as how risky you will be to them now and in the future. Your rate is determined by the amount of risk you present them. If you’re extremely risky, they’ll even deny you.

Make sure you don’t withhold any details to the agent you’re working with. Your agent is trying to help you find the company that gives you the best chance at coverage at the best rate.

Shop wisely

Always use an independent agent when shopping for life insurance. You may have noticed that we’ve mentioned that a few times in this article. It’s that important!

If you use a captive agent, you’re only able to buy products from that company. An independent life insurance agent can freely select from the best companies available instead of only one like the captive agent.

There are some big call centers online that you may have come across. They can shop from a handful of life insurance carriers. At Life Insurance Blog, we shop from over 40! Having access to so many companies allows us to find the best value and best life insurance policy available for our clients. Our “independence” saves you money, time and stress. We do all the heavy lifting. You simply sit back and wait for the best offer.

Who Is the Best Life Insurance Company?

There are so many companies that offer life insurance.

Which one is the best is best for you?

The truth is that there isn’t just one top company – there are actually many excellent companies.  Each of these companies may benefit you more depending on your individual situation, health and lifestyle.

So how do you know which company is best for you?

Be sure to also visit our Life Insurance Company Reviews post to get specific information on top companies.

Bottom line

We understand that the process of selecting the best life insurance company can be a bit overwhelming. The main thing that you need to take away is that you shouldn’t try and choose a company on your own.

Make sure you contact an independent life insurance broker like Life Insurance Blog. They will help you sort through the confusing research and find the best policies and best life insurance companies at the best rates you can qualify for.

Contact us today and let’s see how we can help you!

Get a Life Insurance Quote

Getting accurate quotes is one of the best ways to see who are the top life insurance companies. We made a helpful infographic that walks you through the life insurance quotes process. Ready to compare rates? Get a quote here.

The Perfect Term Life Insurance Quote

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Required reading

How does the underwriting process work?

Underwriting can be a very complex subject for consumers. What are the underwriters looking at before they offer you a policy?


Learn how the underwriting process works.
Click Here

How do I find my health class rating?

Your health class rating will determine what you’ll ultimately pay once approved. Figure out your health rating before you get quotes.

Health Class

Will you be Preferred, Standard, or Table rated?
Click Here

How much life insurance do I need?

Too little life insurance can be a disaster and too much coverage can be a waste of money. Let’s figure out the appropriate amount.

How much?

Get the right amount of coverage.
Click Here

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