North American Guaranteed Universal Life Reviews

North American Guaranteed Universal Life Reviews
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    North American Guaranteed Universal Life Insurance Reviews

    North American is one of the top life insurance companies available today. Are they the right company for you?  We hope to answer that question by putting together our North American Guaranteed Universal Life Insurance Reviews so you can make an informed choice. 

    North American’s GUL product is called the Custom Guarantee UL and it is North American’s main GUL product that we’ll be reviewing. This post is just one GUL review. We have a huge series of reviews for the top companies that sell guaranteed universal life insurance.  To learn more about GUL products (also known as Term to 100 or Lifetime Term) please read an overview of GUL here.

    What company is the best?

    Are you just looking for the best Guaranteed Universal Life insurance companies? We reviewed the top rated GUL companies right here.

    North American Life Insurance Company

    Financial Strength
    Review Summary

    Did you know that North American has over $16 billion in assets? They also have over $105 billion life insurance policies in force. With these assets and in force business, North American is one of the top life insurance companies offering GUL.

    North American Life Insurance Company

    About North American

    North American Life Insurance Company for Life and Health is privately owned. Commonly referred to as North American, they invest in assets that are typically more secure compared to their competition. North American Company invests securely, such as with U.S. Savings Bonds. North American got their start in 1886; they are a top company with a lengthy and solid history in the life insurance business. 

    North American Financial Strength

    Financial Strength Ratings

    How to choose? If you’re comparing companies & looking to choose from two carriers, one rated A+ and one rated A++, either one is likely to be there when you need it. However, if you’re picking carriers that are rated B+ and A+, financial strength could factor in your buying decision. Try to avoid companies that 1 or more financial agencies rate as potentially vulnerable.

    North American GUL Products

    North American offers life insurance shoppers lifetime coverage with their guaranteed universal life insurance product called: Custom Guarantee UL

    North American Custom Guarantee UL

    Issue Ages

    Ages 0-80

    Minimum Benefit Amount


    Coverage Lengths

    Ages 85, 90, 95, 100, and 121

    Maximum Benefit Amount

    Over $10,000,000

    Guaranteed Universal Life (GUL) is a type of universal life insurance- but doesn’t have the market risks of UL.

    Your premiums remain the same with GUL just like term life. With a GUL, you get coverage with a “no-lapse” guarantee. This means that if you pay your insurance premiums, you’ll always be covered. GUL is not made for cash value and it resembles and functions similarly to term life insurance. Term life insurance only covers you for a set number of years. GUL covers you to a specific age such as: Age 90, 95, 100, 110, or 121.

    >>Read more about getting coverage to specific ages like:

    Sample Life Insurance Rates

    Now let’s look at how much the North American Custom Guarantee UL can cost. Below are some sample monthly rates for a healthy non smoking 46 year old man.

    Death Benefit To Age 95 To Age 100 To Age 120
    $100,000 $65.74 $76 $76
    $500,000 $304.52 $355 $355
    $750,000 $454.28 $530 $530

    Will North American offer the lowest rates?

    Will North American or some other company like American National, Lincoln National, or Banner Life get you the best deal? If you want to make sure you’re getting the best life insurance policy available, here’s what you need to do…

    Compare Quotes

    Use our online instant calculator to compare rates from dozens of the top companies.

    Total Time Needed: 5 minutes
    Total Cost: 0 USD

    Required Tools:

    - A Computer.
    - Internet Connection.

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    - A pen
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    Steps to get an accurate quote

    Use the calculator on this page or click the link above to visit our instant quotes page.
    Step 2 : Input coverage details
    Fill out the basics about what you’re wanting, how much coverage, for how long, etc. That way we can understand your situation before we can help you. Complete the calculator details as accurately as possible, and be absolutely sure your contact information is correct so we can reach you.
    Step 3 : Get help from a licensed agent
    Once you’ve filled out the calculator, one of our licensed agents will  provide you all your options and plan out who will provide you the best rate based on your specific health and goals. All of the recommendations will be based off of the details you provide. It’s very important that you're honest and answer your agent's questions accurately. 
    Step 4 : Compare realistic rates
    This is where we really begin working to figure out exactly which company will get you the best rate, and how to make it happen. There are literally hundreds of companies and thousands of policy options available. We'll make sure you get the best one based on what you'll qualify for.

    Health Class Ratings

    Life insurance classifications are important because they affect your premium. The better your health class rating, the lower your premium will be with. All companies (including North American) classify you differently.

    These are the health classes that are offered with North American:


    • Ages: North American offers their GUL to age 85. This is a great option as most companies don’t offer an age 85 GUL.
    • Speed: WriteAway Accelerated Underwriting is North American’s automated accelerated underwriting program. Under this program, eligible applicants under the age of 50 may be approved in 48-72 hours or less!


    North American is just one of many life insurance companies in the market. They don’t offer every option and they aren’t always priced the best. Depending on your health and age- another carrier may give you a better deal.

    Life insurance underwriting is the process of a company looking at the level of risk you present to the insurer. Once they can determine your risk level- they can decide the cost of the premium for you. This is similar to how a car insurance company will ask you if you have had any previous moving violations, accidents, DUI or license suspensions before providing you your final rate.

    Learn more: Underwriting

    Underwriting Information

    Not all life insurance companies will look at you the same. North American and every other company has their own underwriting guidelines. Here are North American’s underwriting strengths and weaknesses:


    These conditions typically get a better rating compared to the competition:


    These conditions may get a better rating with another carrier:

    Life Insurance Riders

    Let’s look at what life insurance riders are available with the North American guaranteed universal life insurance policy.

    Life insurance riders are some additional benefits that can be added to a life insurance policy. Some riders are included for free and some are an additional cost. These riders provide you the ability to increase or limit the insurance coverage of your policy. Not all companies offer every rider.

    Learn more: Life Insurance Riders

    How to buy the best Guaranteed Universal Life policy?

    We cannot stress enough the importance of using an independent life insurance agent to help you choose the right GUL product at the most affordable price possible. 

    Independent life insurance agents have access to multiple companies. We know which life insurers offer the best rates when it comes to buying guaranteed universal life insurance.

    We hope this article gives you a good overview of guaranteed universal life insurance. GUL policies are a great solution for many shoppers that can provide protection for your loved ones.

    Our recommendation

    Always shop around. We’re licensed life insurance brokers who represent dozens of life insurance companies. We help our customers pick the best life insurance carrier and options that’s right for them. 

    We do not push any companies because we have access to all the top life insurance companies. We don’t try to put shoppers into a plan that is not suitable for their goals and needs. Our number one concern is our clients and future policyholders.

    We offer you free life insurance consultations and work with you to understand your goals and then help you with an appropriate recommendation.  So, what are you waiting for?  Contact us today or visit our Life Insurance Quotes page and see how we can help you!

    Michael Quinn

    Michael Quinn

    Michael is a licensed life insurance agent, expert & owner of Life Insurance Blog. LIB has helped thousands of shoppers understand life insurance and secure affordable coverage.
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    Michael Quinn
    Founder – Life Insurance Blog

    We’ve all been there — You’re just not ready to talk to an agent right now.

    Good news: For life insurance quotes that doesn’t require contact information, we’ve partnered with Policy Genius.

    They provide my visitors a simple and fast quoting experience. You can compare multiple “A” rated companies & you won’t have to enter your personal information unless you like the price and want to apply.