Protective Life Guaranteed Universal Life Insurance Reviews

Protective Life Guaranteed Universal Life Insurance Reviews
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    Will Protective be the best life insurance company for your situation? Protective Life is is a well respected carrier and one of the top life insurance companies available today, but are they the right company for you? We hope to answer that question with our Protective Life Guaranteed Universal Life Insurance Reviews article.

    By the end, you’ll be able to make an informed decision about them. Protective Life’s GUL product is called the Custom Choice UL and it’s their main GUL product that we’ll be reviewing today.

    Protective Life Guaranteed Universal Life Insurance Reviews

    Just know that this post is just one of many GUL reviews. We have a huge series of reviews for the top companies that sell guaranteed universal life insurance.  To learn more about GUL products (also known as Term to 100 or Lifetime Term) please read an overview of GUL  here.

    What company is the best?

    Are you just looking for the best Guaranteed Universal Life insurance companies? We reviewed the top rated GUL companies right here.

    Protective Life Life Insurance Company

    Financial Strength
    Review Summary

    The Protective life insurance company has an excellent record with working with their clients and providing shoppers some of the lowest life insurance rates. Looking at testimonials, Protective has a reputation for being flexible and providing excellent service.

    protective life insurance company

    About Protective Life

    Protective Life Insurance Company has been in the life insurance business for over a century. Governor William Dorsey Jelks founded Protective Life in 1907 and in 1909- paid out their first death claim. Fast forward to 2015 and Protective Life was acquired by the Dai-ichi Life Insurance company. 


    Protective Life Financial Strength

    Financial Strength Ratings

    How to choose? If you’re comparing companies & looking to choose from two carriers, one rated A+ and one rated A++, either one is likely to be there when you need it. However, if you’re picking carriers that are rated B+ and A+, financial strength could factor in your buying decision. Try to avoid companies that 1 or more financial agencies rate as potentially vulnerable.

    Protective Life GUL Products

    Protective Life offers life insurance shoppers lifetime coverage with their guaranteed universal life insurance product called: Custom Choice UL

    Protective Life Custom Choice UL

    Issue Ages

    Ages 18 - 85

    Minimum Benefit Amount


    Coverage Lengths

    Ages 90, 95, 100, 105, 110 and 121

    Maximum Benefit Amount

    Over $10,000,000

    >>Read more about getting coverage to specific ages like:

    Guaranteed Universal Life (GUL) is a type of universal life insurance- but doesn’t have the market risks of UL.

    Your premiums remain the same with GUL just like term life. With a GUL, you get coverage with a “no-lapse” guarantee. This means that if you pay your insurance premiums, you’ll always be covered. GUL is not made for cash value and it resembles and functions similarly to term life insurance. Term life insurance only covers you for a set number of years. GUL covers you to a specific age such as: Age 90, 95, 100, 110, or 121.

    Health Class Ratings

    Life insurance classifications are important because they affect your premium. The better your health class rating, the lower your premium will be with. All companies (including Protective Life) classify you differently.

    These are the health classes that are offered with Protective Life:

    Sample Rates

    Now let’s look at how much the Protective Custom Choice UL can cost. Below are some sample monthly rates for a healthy non smoking 46 year old man.

    Death Benefit To Age 90 To Age 100 To Age 120
    $100,000 $74.66 $80.31 $92.54
    $500,000 $304.59 $327.61 $382.29
    $750,000 $456.89 $491.42 $573.43

    Does Protective have the best rates?

    Will Protective or some other company like Nationwide, North American, or Banner Life get you the best deal? If you want to make sure you’re getting the best life insurance policy available, here’s what you need to do…

    Compare Quotes

    Use our online instant calculator to compare rates from dozens of the top companies.

    Total Time Needed: 5 minutes
    Total Cost: 0 USD

    Required Tools:

    - A Computer.
    - Internet Connection.

    Things Needed?

    - A pen
    - A piece of paper

    Steps to get an accurate quote

    Use the calculator on this page or click the link above to visit our instant quotes page.
    Step 2 : Input coverage details
    Fill out the basics about what you’re wanting, how much coverage, for how long, etc. That way we can understand your situation before we can help you. Complete the calculator details as accurately as possible, and be absolutely sure your contact information is correct so we can reach you.
    Step 3 : Get help from a licensed agent
    Once you’ve filled out the calculator, one of our licensed agents will  provide you all your options and plan out who will provide you the best rate based on your specific health and goals. All of the recommendations will be based off of the details you provide. It’s very important that you're honest and answer your agent's questions accurately. 
    Step 4 : Compare realistic rates
    This is where we really begin working to figure out exactly which company will get you the best rate, and how to make it happen. There are literally hundreds of companies and thousands of policy options available. We'll make sure you get the best one based on what you'll qualify for.


    • Fast: Protective is faster with underwriting and issuing policies compared to the competition. 
    • Competitive: Protective Life’s rates are competitive across all ages and health classes. Protective is one of the best carriers for shoppers age 45 or older.
    • Underwriting: Protective is fair and is pretty forgiving overall with their medical underwriting. In other words, Protective isn’t a strict company.
    • $50,000: Protective offers coverage amounts as low as $50,000 for their GUL policies which isn’t common.


    • One of Many: Protective Life is just one of many life insurance companies in the market. They don’t offer every option and they aren’t always priced the best. Depending on your health and age- another carrier may give you a better deal.
    • Tobacco: Protective’s life insurance rates have a tendency to be higher than average for smokers and tobacco users.

    Underwriting Information

    Not all life insurance companies will look at you the same. Protective Life and every other company has their own underwriting guidelines. Here are Protective Life’s underwriting strengths and weaknesses:


    These conditions typically get a better rating compared to the competition:


    These conditions may get a better rating with another carrier:

    Life insurance underwriting is the process of a company looking at the level of risk you present to the insurer. Once they can determine your risk level- they can decide the cost of the premium for you. This is similar to how a car insurance company will ask you if you have had any previous moving violations, accidents, DUI or license suspensions before providing you your final rate.

    Learn more: Underwriting

    Life Insurance Riders

    Let’s look at what life insurance riders are available with the Protective Life guaranteed universal life insurance policy.

    Life insurance riders are some additional benefits that can be added to a life insurance policy. Some riders are included for free and some are an additional cost. These riders provide you the ability to increase or limit the insurance coverage of your policy. Not all companies offer every rider.

    Learn more: Life Insurance Riders

    How to buy the best Guaranteed Universal Life policy?

    We cannot stress enough the importance of using an independent life insurance agent to help you choose the right GUL product at the most affordable price possible. 

    Independent life insurance agents have access to multiple companies. We know which life insurers offer the best rates when it comes to buying guaranteed universal life insurance.

    We hope this article gives you a good overview of guaranteed universal life insurance. GUL policies are a great solution for many shoppers that can provide protection for your loved ones.

    About Life Insurance Blog

    Life Insurance Blog is an impartial life insurance broker who represents dozens of life insurance companies. We help our customers pick the best life insurance carrier and options that’s right for them. We do not push any companies because we have access to all the top life insurance companies. We don’t try to put shoppers into a plan that is not suitable for their goals and needs. Our number one concern is our clients and future policyholders.

    We offer you free life insurance consultations and work with you to understand your goals and then help you with an appropriate recommendation.  So, what are you waiting for?  Contact us today or visit our Life Insurance Quotes page and see how we can help you!

    Michael Quinn

    Michael Quinn

    Michael is a licensed life insurance agent, expert & owner of Life Insurance Blog. LIB has helped thousands of shoppers understand life insurance and secure affordable coverage.

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