Prudential Life Insurance Review

Prudential Life Insurance Review
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    Prudential Life Insurance Review: If you’re like most people, you’ve heard of the Prudential Insurance Company. You’re probably wondering if they’re one of the best life insurance companies to buy a policy from.

    Prudential Insurance is a top insurance company that holds and A+ rating with both A.M. Best and Fitch, as well as an AA- from Standard & Poor’s and an A2 from Moody’s. These are all excellent ratings, which Prudential deserves since they are a financially strong company with a good reputation among their clients.

    Prudential Life Insurance Review

    Prudential Life INSURANCENow, it is worth mentioning that although Prudential is just one of the 60 life insurance companies we represent, we have not been paid to give them a review.

    As an independent life insurance agent, our reviews are unbiased and are only meant to help you make the best decision regarding your future life insurance coverage. You can start comparing quotes at any time using our online quote form, but in the meantime, keep reading to find out what we think of Prudential.

    Prudential Life Insurance Company

    Financial Strength
    Review Summary

    Prudential Life provides shoppers with several life insurance product options. Prudential is one of the best life insurance companies that you can find. Depending on your health and age, they should be looked at closely by people looking for term and permanent life insurance.


    What Are Prudential’s Rates Like?

    The good news is that Prudential actually has some of the best rates around.

    Prudential is very competitive life insurance company in several situations. You need to be aware that your exact rates are going to depend on factors like your age, gender, health condition, and certain activities you engage in.

    Rate Comparisons

    We calculated quotes for: A 20-year term life insurance policy with a death benefit of $500,000. These monthly rates are for a healthy, nonsmoking person in Florida. Rates were rounded down to the nearest dollar. Actual rates are subjected to underwriting.

    PrudentialTerm Essential$34$43$88$27$38$76
    Banner LifeOPTerm$21$32$94$18$26$58
    John HancockTerm$26$34$81$24$34$78
    ForestersYour Term$21$31$79$18$27$57
    Lincoln FinancialLifeElements$28$38$78$23$30$58
    Lincoln FinancialTermAccel$21$29$78$17$25$57
    Mutual of OmahaTerm Life Answers$21$33$85$23$28$64
    Pacific LifePacific Promise Term$20$29$77$19$26$61
    ProtectiveCustom Choice UL$20$28$76$17$25$55
    ProtectiveClassic Choice Term$20$28$75$17$25$55
    PrudentialReturn of Premium Term$101$143$291$88$130$253
    SBLILevel Premium Term$21$40$96$24$34$65
    TransamericaTrendsetter Super$22$37$79$18$30$62
    TransamericaTrendsetter LB$24$38$92$20$34$73

    Case Study: Prudential Life Vs The Competition


    Too Much!
    $ 123
    • Male
    • Age 40
    • $500,000 Face Amount*
    • Approved Table 2 Rates


    $ 84
    • Male
    • Age 40
    • $500,000 Face Amount*
    • Approved at Standard Rates!

    The example above is a great reminder that the best deal will depend your specific health & lifestyle. The 40-year old in the example above had a health risk that most companies would rate at a more expensive and higher health class.

    Prudential was the cheapest for his specific situation. If he was in perfect health, Prudential may or may not be the best choice.

    Prudential Life Insurance Products

    Prudential provides a vast variety of life insurance types, such as:

    The following is a short summary of some primary products Prudential offers: 

    Term Life Insurance

    Prudential Term Essentials & Term Elite

    Prudential Life offers 2 strong term life insurance products called:

    • Term Essentials
    • Term Elite

    These are Prudential Life Insurance’s two most popular term products. These options are almost identical. The biggest differences are their cost and conversion options. With Prudential Term Essentials is more affordable and Term Elite has better conversion features.

    Policy Features

    Here are some of the main features of Prudential’s term policy:

    • Term life insurance with a Guaranteed Level Death Benefit
    • Term Lengths of 10, 15, 20, & 30 years
    • Guaranteed Level Premiums
    • Issue ages up to 75
    • Face Amounts from $100,000 to $10,000,000+

    Term Essential (Guaranteed Conversion Feature)

    Prudential will allow to convert your Term Essential policy to a guarantee universal life policy with having to go through another exam or prove insurability. Conversion eligibility requires you to convert before you turn 65 years old. You also can’t convert in the policy’s first 5 years. The only exception to this is if you bought your Term Essential policy at age 60. 

    Term Elite (Guaranteed Conversion Feature)

    Prudential’s Term Elite is almost identical to Term Essentials. The biggest difference is Term Elite allows you to convert within the policy’s first 5 years. If this occurs, you’ll get back a premium credit that is applied to your converted policy.

    Term Essentials & Term Elite Policy Riders

    Life insurance riders are a way to customize your policy. Prudential offers the following riders:

    • Accidental Death Benefit Rider: With an accidental death benefit rider, the insurer will pay an extra death benefit if you were to die from an accident.
    • Waiver of Premium Rider: The waiver of premium rider allows you to stop paying your premium payments if you become disabled.
    • Child Rider: The child rider will give short term life insurance coverage for your children.

    Permanent Life Insurance

    PruLife Universal Protector

    Need lifetime coverage? Prudential’s PruLife Universal Protector can provide coverage for your entire life. With Prudential’s PruLife, you’ll get pretty much everything you could want with a guaranteed universal life insurance policy

    Policy Features

    PruLife Universal Protector has many features that shoppers are wanting such as:

    • Fixed premium that’s guaranteed
    • Guaranteed Level Death Benefit
    • Coverage to Age 121
    • No Lapse Coverage Guarantee
    • Premium Flexibility
    • Can be purchased up to age 85
    • Coverage amounts from $100,000 to $10,000,000+

    PruLife Universal Life Available Policy Riders

    Prudential offers riders for their permanent products too:

    1. Waiver of Premium Rider: The waiver of premium rider allows you to stop paying your premium payments if you become disabled.
    2. Child Rider: The child rider will give short term life insurance coverage for your children.
    3. Accelerated Death Benefit Rider: With an accelerated death benefit rider, you can get early access your death benefit if you’re diagnosed with a terminal illness. The ADB rider is complimentary and there is no additional charge.

    Pros & Cons

    Every company has their advantages. Let’s look into the Pros and Cons of Prudential Life.


    Prudential is a Top 10 company for a variety of situations.


    Prudential can sometimes be more expensive vs the competition

    Prudential’s strengths

    Prudential is very competitive when it comes to the following situations and risks:

    Tobacco Use

    You will get the smokers rates if you use cigarettes. However, unlike many other insurance companies, With Prudential, you may qualify for nonsmoker rates if you just use chewing tobacco or other smokeless options like Nicorette,the nicotine patch, or e-cigarettes.

    High Face Amounts

    If you’re looking for a policy with a high face amount, Prudential is a good choice. We’ve seen excellent approvals for $1 million, $2 million and $5 million life insurance policies


    If you have one or more DUIs on your record, most life insurance companies will slap you with a “flat extra” fee on top of your regular rates. While your rates with Prudential may be higher with a DUI, the pricing is still more competitive than any other company. Furthermore, if you’ve has two DUIs in the past decade, Prudential will still insure you whereas most life insurance companies will not.

    History of Illness

    Individuals with histories of certain illnesses and medical conditions often end up paying the most expensive rates for life insurance coverage. Prudential nevertheless remains a very competitive company, offering some of the best possible rates for people who have had breast cancer, bladder cancer, HIV, thyroid cancer, prostate cancer, diabetes, coronary artery disease, asthma, hepatitis C, elevated liver function, and mood disorders.

    If you have a history of another illness not listed here, be sure to contact us as your nearest convenience to learn more about your options.

    Active Military Status

    If you are currently active in the U.S. military, Prudential has got you covered. With them, your policy will not contain exclusions for dying in war, which is extremely important when it comes to ensuring your loved ones will be financially supported if this should happen. Furthermore, Prudential will still cover you if you have deployment orders. As long as your application is signed while you’re still in the U.S., you are eligible for coverage.

    Private Pilots

    If you are a private pilot with 600 hours of flying time and fly between 30 and 300 hours annually, you are eligible for Prudential’s Standard rates.

    Foreign Residence/Citizenship

    Many life insurance companies won’t even think about offering you coverage if you are a non-U.S. resident alien. Prudential, however, will still consider your application.

    Certified Public Accountants

    Prudencial provides AICPA life insurance for thousands of certified public accountants. PRUCO Life offers a group life insurance policy and an AICPA insurance trust. If you’d like to learn more about this topic, be sure to read up on the AICPA Pros and Cons.

    Will Prudential Life give you the best rate?

    Will Prudential or some other carrier like AIG, AAA or CMFG Life give you the best deal? If you want to make sure you’re getting the best life insurance policy available, here’s what you need to do:

    Compare Quotes

    Use our online instant calculator to compare rates from dozens of the top companies.

    Total Time Needed: 5 minutes
    Total Cost: 0 USD

    Required Tools:

    - A Computer.
    - Internet Connection.

    Things Needed?

    - A pen
    - A piece of paper

    Steps to get an accurate quote

    Use the calculator on this page or click the link above to visit our instant quotes page.
    Step 2 : Input coverage details
    Fill out the basics about what you’re wanting, how much coverage, for how long, etc. That way we can understand your situation before we can help you. Complete the calculator details as accurately as possible, and be absolutely sure your contact information is correct so we can reach you.
    Step 3 : Get help from a licensed agent
    Once you’ve filled out the calculator, one of our licensed agents will  provide you all your options and plan out who will provide you the best rate based on your specific health and goals. All of the recommendations will be based off of the details you provide. It’s very important that you're honest and answer your agent's questions accurately. 
    Step 4 : Compare realistic rates
    This is where we really begin working to figure out exactly which company will get you the best rate, and how to make it happen. There are literally hundreds of companies and thousands of policy options available. We'll make sure you get the best one based on what you'll qualify for.

    The Bottom Line

    Prudential is a great company that covers people from a wide variety of backgrounds. However, they may not be the right company specifically in your situation. We strongly recommend that you compare quotes between a variety of companies before making a decision, and we’re here to help.

    For example, check out our review of North American, one of their strongest term life competitors and see if they are a better fit. Or perhaps you’re looking for Whole Life and want to read up on AARP Permanent Life Insurance.

    To learn more about Prudential life insurance, make sure to visit our page Life Insurance 101 and find out all the shopping and insider tips to buying life insurance.

    Prudential Company Details

    Name(s): The Prudential Insurance Company of America; Prudential Financial, Inc. Prudential Retirement Insurance and Annuity Company; PRUCO Life Insurance Company; Prudential Annuities Life Assurance Company


    751 Broad Street
    Newark, NJ 07102

    Phone: (973) 802-6000


    Ratings:  A.M. Best (A+), Standard & Poor’s (A+), Comdex (90), Moody’s (A1)

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    Michael Quinn

    Michael is a licensed life insurance agent, expert & owner of Life Insurance Blog. LIB has helped thousands of shoppers understand life insurance and secure affordable coverage.

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